Founder's Story

Hi, I’m Roelsy aka Elsiie ☺️ I’m just a human with the biggest heart you’ll ever encounter, leading with love, empathy, and purpose. The Founder, CEO, and Creative Director of YOU OWE URSELF®. Thank you for being here for your love, support, and the genuine conversations we share.

Every time you receive a hoodie, crew, or any item from me, you’re getting more than just a product — you’re receiving a little piece of me. I pour love, care, and intention into every order. My designs come to life when I’m in my best creative mindset and energy, often inspired by what I’m going through myself.

The words YOU OWE URSELF® were given to me December 2020. I believe this was a turning point in my life. That year I realized that I had something special to share with the world. I never imagined my healing journey would take shape through this craft. Designing and creating apparel became more than a self-taught skill — it became the way I connect with my emotions, release what I’m carrying, and come back to myself every time. It’s a gift that was placed in me, and there’s no doubt it was meant for me to connect with others who are experiencing the same battles and breakthroughs in their own lives.

My sister says I finally found my voice and I couldn't agree more.

YOU OWE URSELF® gave me permission to show up for me too.

I strive to create pieces that resonate, inspire, and remind you that you are not alone. I’m forever grateful for the opportunity to connect with so many incredible individuals. Your support reminds me that we’re not as different as we sometimes think. We’re all navigating life’s challenges in our own way, and often the only thing separating us is the conversations we’re not having about our struggles.

But imagine what happens when we do have them. When we come together — strangers becoming community, wounds becoming wisdom, and healing becoming something we no longer have to do alone. That is what YOU OWE URSELF® is building. A space where people feel safe enough to show up exactly as they are, support one another through the hard days, and celebrate each other through the breakthroughs. Because healing is always more powerful when we do it together.

Through the simple act of wearing a hoodie or crew with a positive message, you’re making a difference. You’re becoming a catalyst for mental health conversations. You’re spreading kindness, uplifting someone’s day, and offering the quiet confirmation they might need to keep going. It’s a small act with a big impact.

Thank you for existing just as you are.

With love,
Elsiie 🖤