YOU OWE URSELF®

Is more than a mental health awareness brand. It’s a reminder for personal growth and self discovery — creating intentional spaces for healing, connection, and community.

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Before you go. Please know whatever you're carrying right now. You don't have to carry it alone.

PSYCHOLOGY TODAY OFFERS A MORE TRADITIONAL FACE TO FACE COUNSELING BY ENTERING YOUR ZIP CODE. THIS RESOURCE IS AVAILABLE IN 17 COUNTRIES INCLUDING THE USA, CANADA, UNITED KINGDOM, AUSTRALIA, AND MANY OTHERS. 

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IF YOU OR SOMEONE YOU KNOW IS EXPERIENCING SUICIDAL THOUGHTS OR EMOTIONAL DISTRESS CALL OR TEXT 988—THE 988 SUICIDE AND CRISIS LIFELINE PROVIDES FREE AND CONFIDENTIAL EMOTIONAL SUPPORT 24 HOURS A DAY, 7 DAYS A WEEK, ACROSS THE UNITED STATES. www.988lifeline.org 

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BETTER HELP OFFERS WORLDWIDE ONLINE COUNSELING TO ADULTS, COUPLES AND TEENS. PROFESSIONAL THERAPISTS ARE AVAILABLE ANYTIME ANY WHERE FROM THE COMFORT OF YOUR HOME USING A COMPUTER, PHONE, OR TABLET. https://www.betterhelp.com

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CRISIS TEXT LINETEXT HOME TO 741741 ANYWHERE IN THE UNITED STATES.CRISIS TEXT LINE IS FREE, 24/7 SUPPORT FOR THOSE IN CRISIS. TEXT 741741 FROM ANYWHERE IN THE US TO TEXT WITH A TRAINED CRISIS COUNSELOR. www.crisistextline.org

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STOPBULLYING.GOV PROVIDES INFORMATION FROM VARIOUS GOVERNMENT AGENCIES ON WHAT BULLYING IS, WHAT CYBERBULLYING IS, WHO IS AT RISK, AND HOW YOU CAN PREVENT AND RESPOND TO BULLYING.  www.stopbullying.gov

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THE TREVOR PROJECT LIFELINECALL 1866-488-7386 OR TEXT 678678THE TREVOR PROJECT IS THE LARGEST ORGANIZATION PROVIDING SUICIDE PREVENTION AND CRISIS INTERVENTION SERVICES FOR LGBTQ YOUTH.  www.thetrevorproject.org

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Meet the Mind & Soul 🖤 behind YOU OWE URSELF®

Hi, I’m Roelsy — but most people know me as Elsiie. ☺️
I’m just a human with the biggest heart, leading with love, empathy, and purpose. Founder, CEO, and Creative Director of YOU OWE URSELF®.
This brand was born from one woman’s healing journey. I never imagined it would take shape through this craft — but designing became the way I connect with my emotions, release what I’m carrying, and come back to myself every time.


My sister says I finally found my voice and I couldn’t agree more.

Read My Full Story

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IN THIS BROKEN WORLD I CHOOSE KINDNESS®

Inspired by Drayke Hardman's story. A percentage of the proceeds from every Kindness Hoodie purchased goes directly to Drayke's Foundation — dedicated to bringing empathy, awareness, and understanding to Mental Health, and committed to supporting schools in creating safe spaces for all children. The Hardman family generously provided #doitfordrayke wristbands to go with each Kindness Hoodie purchased.

Visit Drayke's Foundation

We Show Up

Moments that reflect our commitment to healing, self-worth, and community.